Death in postproduction
It’s truly incredible what is achievable with a computer nowadays. This is a short public safety advert that will shortly be broadcast through numerous different media – with the aim of trying to cut down on the number of accidents that occur on Thai roads every year. With one of the world’s highest figures for death per capita, Thailand is definitely a dangerous place to drive. Tourists seem to leave their brain on the plane and forget lots of the simplest things that they learn (and are forced to do) at home. We frequently see parents on holiday, with their kids on their bikes – neither of them wearing a helmet(!)… strange behaviour to say the least… People forget that, though they might be a great driver, plenty of people on the roads are not competent. Many people in Asia don’t even have a driving license – and many others simply “bought” there license under the table(!)… with our post production techniques, we are starting to have real fun making people think… check out the clip here…